Maybe you've already seen it on our Instagram channel: from April 20th. The Fashion Revolution Week will take place again this year from April 26th, 2020. But what exactly is that?
In this short article you will learn everything about the background of the fair fashion movement, which encourages the population to rethink on the anniversary of the collapse of the Rana Plaza textile factory, but also unites like-minded people in the fight for a more sustainable and fairer textile industry.
OGNX has also taken part in Fashion Revolution Day in the past and shown where our sustainable products are made.
Who is behind Fashion Revolution?
Everyone! Yes, you read that right, everyone can take part. Fashion Revolution connects people from all over the world who want to campaign for a fairer fashion industry. Together we believe in a fashion industry that takes everyone, the environment, but also creativity and profit equally into account.
What was the starting point of Fashion Revolution Week?
Fashion Revolution Day was originally created to commemorate the collapse of the Rana Plaza textile factory in Bangladesh. Many thousands of people died in the collapse of the textile factory in which many well-known fashion labels produced under catastrophic working conditions in 2013. The collapse drew the world's attention to the inhumane production conditions in the textile industry. However, these circumstances have not changed much since then and the majority of textile companies continue to produce in low-wage countries at the expense of seamstresses and the environment - so Fashion Revolution's commitment remains more important than ever.
What happens during Fashion Revolution Week?
The activities of the Fashion Revolution have now expanded to a well-filled weekly program. This week, under the motto “Who made my clothes?”, people around the world are being asked to ask fashion labels where their clothes come from. To do this, simply take a photo of your clothing label, post it on social media channels, tag the respective brand and use the hashtag #whomademyclothes to ask who made the clothing.
The aim of the campaign is to build pressure on brands and retailers and thus create more transparency in the fashion industry.
“ We have incredible power as consumers if we only decide to use it” - Fashion Revolution Day founder, Carry Somers.
In addition to your own activism, there are numerous panel discussions and events that are intended to make more people aware of the major problems with conventional fashion production and to bring about a rethink in the consumer behavior of the masses.
Last year, 2 million people took part in Fashion Revolution Week, and over 173,000 people asked fashion brands on social media #whomademyclothes. A total of 3,838 brands have already answered this question and published information about their supply chains.
Together we prove that rethinking and changes are possible and motivate both our fellow human beings and other fashion companies to “revolutionize” the system.
This week you will find many exciting activities and webinars on the topic on our social media channels. We allow you to take a look behind the scenes of the OGNX production facilities and report on the OGNX career. Join us and change the fashion industry for the better together with OGNX and Fashion Revolution!